DIGITAL MARKETING

MARKETING :

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

THIS IS OF TWO TYPES :

1. Traditional:- via Offline- Print media, broadcast, newspaper, etc. 

#It will always will be expensive.

#It cannot be changed easily.

#It is time consuming.

2. Digital:- via Online- Social media, Google, e-mail, etc.

#It is cheap.

#Less time consuming.

# It can target the audience online.

# It can be edited anytime. 

DIGITAL MARKETING :

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

SEO:- SEARCH ENGINE OPTIMIZATION :

It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. 

- Hyperlink

- Title

- Meta Description 

SEM:- SEARCH ENGINE MARKETING:

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

SMM:- SOCIAL MEDIA MARKETING  BENEFITS 

  

 1. More traffic

2. Global reach and visibility

3. Brand awareness

4. Virality

5. Content marketing

6. Customer service

7. Sales, leads and conversions

8. Advertising and re targeting

9. Beat competition

10. Cost

11. Variety of strategies

12. Analytics

CONTENT :-  

 Giving your opinion through audio, video, and writing. 

1. Social Media posts

                                     2. Video Content

                       3. Blogs

                                  4. Infographics

                                 5. Case studies

                        6. ebooks

                                         7. Education articles

                               8. Newsletters

                           9. Webinars

                                      10. Memes and Gifs

 

          

Social networking:

         -Private networks- Family or friends. 

    - Interests based networks

         - A group of people with same interest . 

         -Social Publishing- Public          

         -E-commerce- Electronic market

         -Media sharing network- any video, images, etc.

         -Discussion forums- example- quora 

         -Bookmarking sites- example-    

         -Online reviews- feedbacks, comments, live comments.

HOW TO WRITE A GREAT CONTENT FOR HUGE TRAFFIC

if you want a huge traffic on your site .so you should these things for when you write a content 

1. YOUR CONTENT SHOULD BE NEAT AND CLEAN.

2. BE SMART FOR COPYING DATA OR INFORMATION.

3. LAST BUT NOT LEAST WATCH THIS YOUTUBE VIDEO WHICH IS GIVEN BELOW

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